Friday, November 30, 2012

Gender Coded Toys: 16 Ways The Toy Industry Is Stuck In The Stone Age

The Buzfeed's, 16 Ways The Toy Industry Is Stuck In The Stone Age, complied a list of gender coded advertisements that were considered to be sexist and fueled gender stereotypes. The photos that were complied are extremely interesting, and I encourage you all to check them out by clicking the link above! I discussed a while back in a post, You Can Only Play With Easy Bake Ovens?, on how toy industries market their products towards girls and boys and what their messages have to say. Personally, I don't have a problem if toys are marketed in a feminine or masculine manner. I do have a issue when their message conveys sexist gender roles and stereotypes that are marketed to both sexes.

 These two photos struck me the most. Its unfortunate the stereotypes and sexist messages that are conveyed in these photos.

 Huh? The boys laptop has 50 functions, and the girls laptop has 25?

Photo Credit: The BuzzFeed

Of course its no surprise that gender roles are carried on into adulthood, and there is nothing wrong with that; however the products in each individuals basket is filled with gender stereotypes.

Photo Credit: The BuzzFeed

Resources: The BuzzFeed



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1 comment:

  1. The Pagan SociologistDecember 2, 2012 at 3:10 PM

    With my wife and my self being avid hunters and shooting sports people these inequalities can even be seen in hunting world toys with much of the gear that is marketed to women is camo and pink. My wife finds this very tacky that marketers feel the only way to get women involved in shooting sports to make things pink.

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